Food & Travel...

Feb 26, 2008

Coke To Launch ‘Sustainable Well-Being’ Campaign

Coca-Cola will spend an estimated $10 million on a major sustainability ad campaign, AdAge reports. The theme isn’t just the environment, but “sustainable well-being,” which Coke says encompasses a mental, physical, community and environmental perspective.Coke says one impetus behind the casmpaign was its own customers asking where Coke was in the sustainability space.  “Consumers let [...]