Eco-friendly alcohol, it's a winning combination in our book. We've covered green booze before, and we always like hearing about new eco-friendly alcohol, and one of the latest is Purus vodka from Italy - the first 100% organic Italian wheat vodka.The vodka is distilled five times using Alpine water at a small, family distillery in the Piemonte region of Italy, and is available in New York and Boston as well as Italy (although you may be better sticking to local vodkas to keep food miles down.)
The website states it comes in a 100% recyclable bottle - although most glass bottles are; it has a tree-free paper label which uses soy inks, and has a cork closure rather than plastic - which is good news for the cork forests in Europe.
This month Purus have also teamed up with American Forests, a group dedicated to ensuring that there are healthy forest eco-systems for every community. As wildlfires burned through 10m acres of forest last year in America, one sapling will be planted on behalf of the first 100,000 adult visitors to register on the website purusvodka.com
Trees will be planted in areas of need in California, Texas and Florida, and website visitors can see their tree on a virtual forest online - assuming you've drunk too much vodka of course.
