Corporate Culture...

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Mar 13, 2008

Study Maps ‘Mindset’ Of Hybrid Car Owners

Although many new-vehicle buyers may want to purchase an environmentally friendly vehicle, just 11% are “very willing” to pay more to do so, according to the J.D. Power and Associates, MarketingCharts reports. Those who purchase hybrid vehicles tend to have much higher levels of education and report much higher household income; [...]